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As part of the nationwide brand revitalization for the YMCA, Keith Williams was in the market for a new sign that fit the new image. Mr. Williams had noticed a trend, that local static message signage were being replaced with more modern LED electronic message center signs. He decided that this technology-driven sign would best represent the new youthful and vibrant image of the Y. He began researching sign companies looking for the right fit. As Keith reviewed his options, he noticed that a high percentage of the signs in his area were built by Stewart Signs. After talking with other companies and taking into consideration his key factors of pricing and delivery, he chose Stewart Signs for his sign project.
With his organization on board, the process began. A Stewart consultant was available throughout the selection and approval process to assist him with meeting zoning, rebranding and logo requirements. This ensured that the sign was built to the correct specifications and would meet the needs of his organization. Keith and his team chose a TekStar LED for its easy to use messaging capabilities. With the included software, messages can be created and transferred to the sign from the comfort of the indoors or via USB through a port on the outside of the sign. The indoor programming option provides a benefit that will really pay off during those cold Colorado winters.
In the spring of 2014, the YMCA of Boulder Valley installed their brand new Stewart sign. With the help of a Stewart technician they were communicating messages to the sign shortly after the electricity had been run to the sign. When asked to describe his overall experience with Stewart Signs, Mr. Williams replied, "Very positive, the consultant was great with follow through and support." Elaborating that he was impressed with the support that the Stewart technician gave to his organization's marketing team, the time that was patiently spent to ensure that they really understood the program and the process to assemble and send messages to their LED display.
Looking back, Keith feels that the sign was worth the investment and that his experience with Stewart Signs was pleasant one. He explained that his new TekStar LED definitely brings people into the facility. Even more, Keith and the YMCA of Boulder Valley are so happy with their Stewart signs experience that they are currently in the process of purchasing a second sign for a separate location!
Keith Williams
Ymca of Boulder Valley
Lafayette, CO