A Sign of the Times

When people think of marketing, they usually immediately think about the things for-profit businesses do to attract customers. In actuality, every organization - including churches - needs to know how to market itself. After all, marketing leads to larger audiences, and larger audiences help fill in the blanks on budgets.

It's been a busy summer for our Stewart Signs team. We've been ushering new technology, attending industry conferences, and making sure our staff is equipped with up-to-date knowledge, so we can answer any questions our clients may have. Throughout the year, we've noticed a few noteworthy trends in the signage industry.

Whether summer is just starting or winding down, summer-inspired church sign messages are always in season. Here are some awesome ideas to make your congregation and passersby smile with funny church sign messages, and you might even get your church sign shared on social media! Sunny Outlooks on Life Vitamin D is good for the body, mind, and soul.

LED is the wave of the future - and it's here now. This eye-catching way of communicating with your community invites people's attention directly to your messages, enabling passersby to learn about your church, school, or organization in ways that previously simply didn't exist. Before LED signs dominated outdoor advertising spaces, organizations had to exhaust their budget on marketing collateral, print mailers, and other old-school forms of messaging that may or may not have had a positive ROI.

Boy Scouts of America (BSA) is an incredible organization - renowned throughout the United States and beyond - for delivering exceptional service to anyone who needs it. Boy Scouts have the opportunity to participate in many events, which help them build a stronger sense of community and self. Among these projects, the Eagle Scout Service Project - or, simply, Eagle Project - is a highly regarded mission that brings individuals and groups together, unified by a single mission: to benefit the community at large through learned leadership skills.

Our military men and women are the heart of this country. They take on enormous tasks and undergo unimaginable circumstances - all in the name of keeping American citizens safe. When they're away, letters, cards, and gift packages mean a lot.

You may think your school's sign has the most work to do when classes are in session. Actually, that may not be the case. This time of year - when summer vacations are coming to an end and fall practices are just beginning - there's a lot of information that students and parents need to know.

100 years is a very special anniversary, and Stewart Signs is proud to announce we'll be at the centennial celebration of this year's National American Legion Convention. Stewart Signs' signage pros will be available for questions and demos at the Minneapolis Convention Center in downtown Minneapolis, Minnesota from August 24-30. Join us for this commemorative occasion, as some of the most experienced experts in the signage industry show you how your organization can enhance its outreach to veterans, volunteers, and the greater community.

Digital signs sure have come a long way. Some may say they're a sign of the times, so to speak! Marketers have gotten really creative with the ways they engage their audiences, and companies all over the world have begun to adopt digital signs and LED wall signs as a means of creating memorable, interactive experiences for their audiences.

When you're shopping for a new outdoor LED sign, you may have exactly what you want in mind. Your zoning district may have different ideas, however. There are often a number of restrictions organizations have to adhere to before they can post signage.