A Sign of the Times

The Stewart Signs Blog

We strive to provide you the most relevant and timely industry news, product videos, tips on sign usage and care, and more.
Read more about how the right sign can positively impact your organization!

If you're trying to decide between a billboard and a video wall, you may want to spend some time thinking about the potential differences in return on investment (ROI) between these two options. The exact ROI can vary significantly depending on the situation, but to help you decide, here's a look at the elements you need to consider. Signage Objectives To effectively measure the ROI of a billboard or a video wall, start by thinking of the objectives you want your signage to accomplish.

Video walls are becoming more popular by the day. While they used to appear almost exclusively in government control rooms, behind news desks on national channels, or in other elite environments, video walls are now frequently used by churches, schools, nonprofit organizations, and any other type of business. In fact, research indicates that the video wall market is growing by over 35% every year, and by 2025, the global LED video wall market is likely to be worth $73.

We're excited to announce that Stewart Signs will be hosting a booth at the 120th annual Veterans of Foreign Wars (VFW) National Convention, July 20 to 24, 2019 in Orlando, Florida. For 120 years, VFW and Auxiliary delegates have gathered at this annual event. Representing over 1,600,000 members from the larger organization, the attendees at this convention work to identify key priorities for the group, and they talk about encouraging Congress to pass laws that help the nation's veterans, current service members, and the families of both.

Stewart Signs is pleased to announce that we will be attending the Assemblies of God Influence Conference on July 31 and August 1, 2019 at the Orange County Convention Center in Orlando, Florida. This annual event is part of the 58th Assemblies of God General Council meeting, running from July 29 to August 4, 2019, which brings together people from the over 13,000 Assembly of God churches throughout the country — as well as exhibitors, speakers, and more. The National Youth Convention and Fine Arts Festival also takes place during this time, giving the youth from these churches the opportunity to also learn and grow in their faith.

In addition to offering crisp images and compelling display options, LED video walls are also extremely energy efficient. They allow you to enjoy bright, colorful displays without driving up energy costs. In most cases, these screens take less energy to run than screens relying on alternative types of lighting.

A lot of towns, cities, and even state governments are exploring the benefits of fundraising. If your tax base and other forms of revenue aren't filling your coffers, you may need to host your own fundraiser. To attract as many donations as possible, you need to make sure people know that you're fundraising, and your civic sign can play a big role in that process.

Recently, the Chicago Tribune ran a story called, "Catchiness is next to godliness on church signs". The news article explained the phenomenon of catchy church signs and explored the idea that churches with prominent signs have a drive-by ministry that often greatly exceeds the number of people sitting in the pews every week. However, maintaining the right balance between catchiness and godliness can also be challenging.

When consumers look for products, research alternatives, decide what to buy, and finally make a purchase, that process is called the buyer's journey. The marketing world has been abuzz with excitement about the buyer's journey for the last few years, but the journey itself existed long before the phrase became popular, and if you want to convert browsers into buyers, you need to understand this journey. Digital signage can play a big role in the buyer's journey.