A Sign of the Times

Since the advent of digital signs, a battle has been waged between the schools and churches that want to use this modern communication tool and the residents that say, ‘Not in my neighborhood.' These residents desire to maintain the traditional ambiance in the areas in which they live. While more urban high-density commercial areas generally allow digital signage with few or no restrictions, most schools and churches are located in residential areas where they are banned or placed under strict zoning restrictions.

Small organizations often have small advertising budgets, but that doesn't mean you have to settle. Instead, make the most of it by making smart, cost-effective decisions about how you spend those dollars. Did you know that on-premise signage is the cheapest method of advertising and arguably the most effective?

We are aware that the permitting process for sign installation can be intimidating and time consuming. While there is not much we can do to eliminate this hassle, we can provide some education on the process and let you know what to expect. In general, the permitting process for all construction projects is all about public safety.

A new sign for your organization can mean a lot of things. Whether you are a school increasing communication, a church gaining new members or a business increasing your sales, your new sign opens a lot of opportunities for you to increase awareness of your organization in your community. Have you ever thought about taking this opportunity one step further?

Since LED signs began hitting the market over a decade ago, this powerful messaging tool has grown in popularity among business owners. LED signs offer flexible, dynamic and high-definition messaging that is simply unmatched by other signage solutions. An LED sign in front of any business speaks volumes about the company's willingness to invest in their company and desire to communicate effectively with their customers.

The sign company of rocket scientists -- we like to think so! NASA recently chose us when they needed a state-of-the-art LED sign for the Vehicle Assembly Building. It was quite an honor to serve this facility!

Signage plays a significant role in the awareness of an organization's location and events. A sign can be the first impression for those who have never visited and an extension of the identity within. So what should you consider when determining the type, style, size and cost of a sign?

Think about it - there are thousands of people who've never been to your door. The sign on your premises is your handshake with the public, and that handshake is the first impression being made on potential customers. Often, people judge the quality of your business on that first impression.

These days, there are only a few ways a church can draw in more people. And "draw in" we don't mean a rummage sale, we mean specifically inviting people to attend services at your church. So what works?

Over the past 45 years, our signs have seen it all. From hurricanes, tornadoes and other natural disasters to less natural events such as plane crashes, our signs have survived even the most extraordinary situations. In 2005, Vincent Settlement Elementary School installed a Herald Series sign.