Your outdoor sign is more than just a marker for your organization - it's a powerful tool for attracting passersby, delivering your messages, and making a lasting impression. However, like any other aspect of your organization, outdoor signage requires periodic evaluation and, if necessary, replacement to ensure they continue to serve their purpose effectively. Here are four signs that it may be time to consider replacing your existing outdoor sign:
Wear and Tear
Over the years, constant exposure to the elements can take a toll on your outdoor sign, causing it to fade, crack, or deteriorate. If your sign is showing visible signs of wear and tear, such as peeling, chipped paint, rust, or structural damage, it's likely detracting from your organization’s image rather than enhancing it.
Outdated Design
As design and branding trends evolve, what was once considered modern and eye-catching on your sign may now appear outdated and out of touch. If your sign no longer reflects your image or fails to connect with your target audience, it might be a good idea to consider updating it.
Poor Visibility
Your outdoor sign's primary purpose is to attract attention and communicate your message to potential customers or members. If your sign is obstructed by trees, buildings, or other structures, or even not well-lit at night, it's not fulfilling its intended function.
Changes in Branding or Location
If your organization has undergone a rebranding or changed its name, it's essential that your outdoor sign reflects these changes accurately. Failing to update your sign accordingly can lead to confusion and weaken your efforts to establish a strong presence in your community.
Stewart Signs recognizes the significance of a visually compelling and strategically positioned outdoor sign. Whether you're a potential new customer looking to invest in your first outdoor sign or an existing customer considering an upgrade to an LED sign, our team is here to help. With our knowledge and experience, we will collaborate with you to create a custom sign that aligns with your brand identity, attracts attention, and delivers tangible outcomes for your organization.
Contact us today to schedule a consultation and discover how we can help you make a lasting impression with a new, attention-grabbing outdoor sign.
